World’s most ‘popular’ iPhone is a big hit in India
It’s clear as a day that when it comes to expensive smartphones, not many Indians look beyond the iPhone. Recent numbers released by Counterpoint Research back that statement. According to Counterpoint Research, Apple is the number one player in the ultra-premium (Rs 45,000 and above) segment with 55% market share.
What propelled Apple to the top spot is the iPhone 11 as it was the best-selling smartphone in the segment. iPhone 11 has been a runaway hit in many other markets across the world. Interestingly, the iPhone 11 replaced another popular iPhone — the XR — as the top-selling premium phone in the country. The iPhone XR may just have been the catalyst of Apple’s success in the last couple of years as the company hit the right notes with its price after initial hiccups.
Counterpoint attributes the success of iPhone 11 to “no-cost EMI and banking offers bundled with the device; these were Apple-specific promotions given during Flipkart Apple Days and Amazon Apple Day sale.”
The other things, as per Counterpoint, that Apple has done well is to not hike the prices of iPhone 11, iPhone XR and even iPhone 7 after the hikes in basic customs duty. “Apple’s aspirational status coupled with a strong 2020 product portfolio, including the highly anticipated SE, should see the company continue to hover at the top of the premium segment.”
Overall, it was a good Q1 for the Cupertino-based tech giant as it grew 78% year-over-year. “One of the reasons for growth same from a surge in online sales of iPhones on platforms like Flipkart and Amazon. Share of online sales reached 40%, the highest level during a non-holiday season,” noted Counterpoint.
With the launch of the much-anticipated iPhone SE — which starts at Rs 42,990 — Apple would be looking to make a big dent in the premium (Rs 30,000 and above) segment now. Samsung, as per the Counterpoint report, is the numero uno in that space as of now.